China Cosmetics Key Concern: Whitening

White beauty: origin of an ideology in China . One day in China I was with a Chinese  friend and I noticed a pretty girl. He immediately replied, “Are you kidding? She is ugly because her skin’s so dark. You foreigners really have very strange taste”. Indeed for many Chinese whiten themselves to be beautiful. The […]

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The 10 key success factors for a cosmetic brand in China

The cosmetics industry in China is growing at an astonishing speed every day and there are hundreds of foreign brands in fierce fight in this huge and rapid expanding cake. For several years, China cosmetics market has been keeping a growth around 15% annually. A good distribution There are numerous distribution methods, but they are […]

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China Cosmetics Market

As the world’s second largest cosmetics market, China market has reached 200 billion Yuan in 2011. Besides, it is also one of the fastest developing markets with a 15% annual growth. . China Cosmetics Market Today The data from National Bureau of Statistics of China also shows that the revenue of above-norm cosmetics enterprises has […]

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